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Digital payments firm Flexa plans to buy marketing technology company Drop Party to engage with customers through various online campaigns. Terms of the deal weren’t disclosed.
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Drop Party is an online agency that uses merch drops to connect brands and consumers.
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Under Flexa, Drop Party will continue its mission and connect fans and Flexa merchants, evolve loyalty platforms, and integrate new technologies, including NFTs and instant digital payments, according to a statement Thursday.
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Flexa said in April it was growing its options for merchants to accept over 99 different cryptocurrencies from any app or digital wallet.
Read more: Flexa Expands Payments Suite for Multiple Cryptocurrencies and Wallets
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